Abe Yasser

Abe Yasser is a finance executive with over 25 years of experience in global, regional and international finance roles within Sports and Consumer Goods at both public (ex Under Armour and Pepsico) and private equity owned companies. He is currently the CFO for Herschel Supply Company — a travel lifestyle company based in Vancouver, Canada. Abe prides himself on being a competitive and collaborative strategic leader who knows how to simplify complex issues to drive top and bottom-line growth.

Abe grew up in Tulsa, Oklahoma and attended Columbia University in New York City. He worked in Consumer Banking at Citibank before getting his MBA at the University of Virginia Darden School of Business. From there, he worked at Pepsico and Under Armour across a variety of different finance functions. His last role at Under Armour was his first international assignment as CFO for the EMEA region in Amsterdam, Netherlands. He then transitioned to CFO for a private equity backed Outdoor Apparel company Odlo in Switzerland before moving to Vancouver.

Abe is happily married to his wife Rachel Yasser, a prosecutor for the Department of Justice, and the CEO of the home. They have two sporty, energetic boys and an equally sporty and energetic dog. Abe spends most of his free time playing a variety of sports (still pretending to be a college athlete), reading, exercising, traveling and generally trying to keep up with his boys.