The Marketing Business Stream focuses on an in-depth analysis of the effectiveness of marketing and how it can be used as a powerful tool for organizations.

 

The case study segment of this business stream will centre around potential marketing recommendations for a company, while the startup pitch segment of this business stream will require attendees to think creatively and develop next-generation marketing tools or implement marketing as a primary focus of their product/service.

 

This business stream is open to attendees from all levels of experience.